It’s big. It’s shiny. At SWIRE, it’s always nice to get recognition from those you respect. The Pixel Awards is an annual contest to highlight the best work in the business. We are extremely honored to be the People’s Choice winner in the agency category. … Read More »

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. They use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they play movies on the surface of the … Read More »

On the flight back home, I sat next to an 18-year-old kid who was flying out to Missouri for basic training in the Army.  From a broken home, he had moved in with his aunt’s family and finished school with over a 4.0. He showed … Read More »

Every now and then you get to see a video on the internet that sends chills down your spine. One that doesn’t involve cats. You watch and the hair on your arms starts to stand on end. Your spine starts to tingle and sweat a … Read More »

Sarcasm can be bad. Like when you use it to mask anger about something you really ought to express or confront in a healthy way. (I’m working on it.) And sarcasm can be good—like how it’s used in this copy from fieldnotesbrand.com. None of us … Read More »

Yesterday my wife showed me a video of a guy I had never heard of performing at the Brit Awards; Ed Sheeran. I watched the video and was blown away by his talent. As I read some of the reviews I noticed a theme. People were … Read More »

Social media is just plain oversaturated. Some networks are almost impossible to cut through now because of all the clutter. I don’t have a hope of reading everything the people I follow on Twitter say each day, and at the same time I’m not sure … Read More »

I can almost see my wife’s eyes roll in the back of her head as I start this post. She knows when I’m about to share a new idea even before I do sometimes. She can feel it brewing. I love thinking up new ideas. … Read More »

Every year around this time you start hearing a certain type of chatter. It usally sounds something like this: “15. That’s how many pounds I’m going to lose this year.” I know because I just said it, and this year I plan to follow through. … Read More »