5 Nonprofits Who Use Instagram As an Inspiring Marketing Tool

Need a midday pick-me-up?

A quick glance at the Instagram feeds of these 5 nonprofits will demonstrate how powerful this marketing tool can be for your nonprofit. Are you leveraging this tool? If not, maybe it’s time you consider starting one.


Charity Water

Instagram Feed: @charitywater


Background: Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. (source) Children are especially vulnerable, as their bodies aren’t strong enough to fight diarrhea, dysentery and other illnesses. 90% of the 30,000 deaths that occur every week from unsafe water and unhygienic living conditions are in children under five years old. (source) Many of these diseases are preventable. charity: water focuses on life’s most basic need – water. But to significantly cut down disease rates in the developing world, water is just the first step. Almost everywhere charity: water builds a freshwater well. We also require sanitation training. In some communities, we build latrines; at the very least, we promote simple hand-washing stations made with readily-available materials. Clean water can greatly alleviate the world’s disease burden, but only with education and hygienic practice. charity: water is committed to using water as a gateway to sanitary living.


St. Baldrick’s Foundation

Instagram Feed: @stbaldricks


Background: Worldwide, 175,000 children are diagnosed with cancer each year. And in the U.S., more children die of childhood cancer than any other disease – more than AIDS, asthma, cystic fibrosis, congenital anomalies and diabetes combined. Two-thirds of children treated for childhood cancer will suffer long-term effects from treatment including loss of hearing and sight, heart disease, secondary cancers, learning disabilities, infertility and more. The St. Baldrick’s Foundation exists to change these realities. By working closely with leading pediatric oncologists, we determine the most promising research to fund and create funding priorities to make the greatest impact for children with cancer.



Instagram Feed: @movember


Background: During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their Mo’s, these men raise vital awareness and funds for men’s health issues, specifically prostate and testicular cancer initiatives. The funds raised are directed to programs run directly by Movember and our men’s health partners, the Prostate Cancer Foundation and LIVESTRONG Foundation. Together, the three channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programs in line with our strategic goals in the areas of awareness and education, survivorship and research.


United Nations Foundation

Instagram Feed: @unfoundation


Background: When disaster strikes, the world turns to one organization for hope, help, leadership, and coordi­nation: the United Nations. When there is peace to keep between warring factions, the world asks the UN to mobilize peacekeepers, oversee elections, and create stability. In the face of challenges such as climate change, disease or poverty, the United Nations provides the platform for international cooperation.



Instagram Feed: @oceana


Background: Oceana, founded in 2001, is the largest international organization focused solely on ocean conservation. Our offices in North America, South America and Europe work together on a limited number of strategic, directed campaigns to achieve measurable outcomes that will help return our oceans to former levels of abundance. We believe in the importance of science in identifying problems and solutions. Our scientists work closely with our teams of economists, lawyers and advocates to achieve tangible results for the oceans.

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  • http://about.me/swire Zack Swire

    We’re working on our 4eGood instagram – http://instagram.com/4egood :) These 5 surely do an incredible job!

    • http://www.facebook.com/davidparsonsiii David Parsons

      Zack, looking forward to seeing more AWESOME content on 4eGood! Keep up the good work and continue to pul people into the story. This one’s my favorite!