Author Archives: ZSwire

Today, we soft launched a small scale test of a new social good/social media application called SOGO, which stands for Share One Get One. SOGO brings together a company and a non-profit to provide consumers a fun way to get a freebie while supporting a … Read More »

Author: ZSwire
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#ShareJoy


Today, at eGood, we’re passing along a little joy and we’d love for you to join us. Simply share a pic that will bring someone joy. Be sure to tag them and tag your note with #ShareJoy. I’ll kick it off by sharing mine above (and … Read More »

Author: ZSwire
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Okay, at first, I wanted to give Starbucks props for making a great move forward. Unfortunately, I can only congratulate them on the changes to the app. What did Starbucks do? Well, they finally listened to their customers and decided that their mobile payment app … Read More »

Author: ZSwire
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Make Today a Personal Best


Hey SWIRE and eGood teams (and our followers of The Wire)… I thought of writing a personal email to our teams. But, considering I’ve got to be at a meeting in 2 hours in Westwood, that simply didn’t make sense. So, instead, I’m writing this … Read More »

Author: ZSwire
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9 Shiny New Objects


Do you love shiny new objects? As much as I do? Here are some of my faves – all tried, tested and now recommended… Side note: Many, many, many hours (let’s face it, years) of testing various competitive platforms and apps went into these selections, so hopefully … Read More »

Author: ZSwire
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Free Business Ideas


I can almost see my wife’s eyes roll in the back of her head as I start this post. She knows when I’m about to share a new idea even before I do sometimes. She can feel it brewing. I love thinking up new ideas. … Read More »

Author: ZSwire
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With My Own Two Hands


To borrow from Ben Harper (with slight tweaks)… “(We) can change the world, with (our) own two hands.” You’re probably not aware that we’ve started a social good project within SWIRE. Together, we can change the world. We’ve got big goals, and we want you … Read More »

Author: ZSwire
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Dear Prospective Clients, I’m not writing to win your business. Nor trying to sell you. I simply want to share how we like working with you. We are a fit. Your team and mine. Our abilities should align well with your needs. We like your … Read More »


Are You Maxed Out?


BEFORE YOU READ THIS POST If you’re on Empire Avenue, max out on my stock now before it jumps right back up! I’ll tell you why after you do… Okay, you’re back and happy (at least you should be :) Or, you have no clue … Read More »

Author: ZSwire
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Starbucks’ loyalty program has some flaws. Let me explain… HOOKED I don’t recall the first time I got hooked on that sweet milk and espresso. It was sometime before I began working for Starbucks back in 1997. After a couple years there, I no longer … Read More »

Author: ZSwire
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