Every now and then you get to see a video on the internet that sends chills down your spine. One that doesn’t involve cats. You watch and the hair on your arms starts to stand on end. Your spine starts to tingle and sweat a … Read More
Yesterday my wife showed me a video of a guy I had never heard of performing at the Brit Awards; Ed Sheeran. I watched the video and was blown away by his talent. As I read some of the reviews I noticed a theme. People were … Read More
Social media is just plain oversaturated. Some networks are almost impossible to cut through now because of all the clutter. I don’t have a hope of reading everything the people I follow on Twitter say each day, and at the same time I’m not sure … Read More
Every year around this time you start hearing a certain type of chatter. It usally sounds something like this: “15. That’s how many pounds I’m going to lose this year.” I know because I just said it, and this year I plan to follow through. … Read More
If you missed it, I recently wrote a post on what I think is going to be one of the next big social networks – Pinterest. I was talking to one of my friends recently about the network and stumbled onto something I think would … Read More
New social networking sites are popping up all the time now. It’s hard to figure out what’s here to stay, and what’s just another blip on the radar. I consider that to be my job – figure out what will stick, and then how to … Read More
Advertising is dynamic. As creatives, we are constantly looking for new and exciting ways to deliver information. Every now and then you strike gold, and you ride that gravy train for as far as it will take you. It takes vision. It takes strong leadership. … Read More
The idea seems right: Find a way for someone to interact with your product or brand using the thing that seemingly ties them to the rest of their world, their smartphone. However, there appears to be a gap between the idea and reality. Pew Research … Read More
Like these two guys, I’m also in love with the idea of “craft.” Something about it seems so rich and meaningful that it’s just hard to ignore. There’s a nuance there that’s hard to put into words, though I think the Mast brothers paint the … Read More
At SWIRE, we get the privilege of working with some amazing partners, working as team to go beyond what’s expected. As a result, we get to do some fairly remarkable campaigns. Last year, we were thankful to win 3 Mark Awards. This year, we’re simply … Read More