The Wire » KHolmes The Wire is a collaborative journey detailing both business and personal inspirations that fuel us daily. Wed, 11 Sep 2013 21:19:54 +0000 en-US hourly 1 Success Tue, 11 Sep 2012 21:26:10 +0000 Read More »]]> Success, as defined by John Wooden is “peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming.”  It’s hard to believe there are many other places of business quite as successful both professionally and culturally as SWIRE.  On a daily basis at 440 East Route 66 you can find a silver lab who jumps like a kangaroo, a salesman who refers to himself as “Hunter” for motivation, official cross fit workouts in the break room, a General Manager named Sven who speaks German and an office full of people who are passionate about living, in addition to their work.  Talk about an endless supply of @goswire Instagram material!

In the midst of all this, along with client projects, meetings, design time, campaigns, phone calls and emails, SWIRE has truly pursued and succeeded in the world of advertising.  By taking pride in what we work on, whom we work for and pursuing personal health as a team just as much as our current work, SWIRE has managed to find success.  At times, success does not come easy, but it is often found through the tough conversations and seasons of perseverance that are guaranteed to come when pursuing a dream or our hearts passion.

As SWIRE continues to dive deeper into other areas of passion, from social good to athletics and customer life cycle management, I’m sure we will continue to find success simply because we’re committed to the process.  Sometimes to know where you’re headed, it’s important to sit back and reflect on how far you’ve come.

With one hell of a good attitude,
Keith Holmes

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Can’t We All Just Get Along? Fri, 10 Aug 2012 15:00:07 +0000 Read More »]]> The theory that when there’s no more room in hell, the dead will walk the earth was put to the test recently in New York City, thanks to the ongoing feud between AMC and Dish Network.

I don’t seem to be the only one out there wondering why networks and providers can’t find a way to get along. Last time I checked, more and more content is becoming available online, with Netflix, Hulu, Amazon Video and YouTube leading the charge. The confusing thing is that it seems as though providers and networks are oblivious to this fact.

I say this not only because of the ongoing feud between networks and systems, but also because of the lack of unity in the marketing efforts between cable systems and networks. Correct me if I’m wrong, but I can’t imagine that AMC’s zombie stunt in New York City left consumers knocking on Dish Network’s door, pleading for AMC to be reintroduced to the channel lineup.

Maybe it’s time for providers and networks to get on the same page and realize they need each other. Until they do, neither industry will be able to fully capitalize on the fact that consumers still turn to traditional television first for their media content. Still, the season for traditional television is coming to an end, with the next generation of consumers demanding their content be available to them anytime, anywhere. Will providers and systems figure it out before the dead walk the earth? Apparently not in New York City.

Real Talk,

Keith Holmes

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