Author Archives: SSeybold

Serif? Sans Serif? Slab? Modern? Transitional? Geometric Sans? Old Style? Pixel Type? Want to finally know what your Art Director is talking about when he/she go all Type-Nerdy? Check out this stop-motion short explaining a bit of typography history and find out why choosing a font … Read More »

If Money Were No Object

Quite an amazing lecture from the late Alan Watts. Ask yourself, what you would be doing with your life if money was no object? Are you doing that right now? If not, aren’t you just wasting your time? If this video doesn’t move you, there might … Read More »

Never Say Never

When someone tells you something is impossible, do you listen? Does your heart listen? Ignore those people. They are wrong. Always. As they say, “Where there’s a will, there’s a way.” Sue Austin certainly didn’t let others tell her she couldn’t scuba. See her go on a … Read More »


I LOVE adrenaline… and so does this girl. My jaw just about hit the floor when I saw this video. For those of you like me that have been bungee jumping before, you know that it is an experience ripe with excitement, adrenaline, and terror. … Read More »

It’s A Major Award!

It’s big. It’s shiny. At SWIRE, it’s always nice to get recognition from those you respect. The Pixel Awards is an annual contest to highlight the best work in the business. We are extremely honored to be the People’s Choice winner in the agency category. … Read More »

Making Future Magic

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. They use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they play movies on the surface of the … Read More »

FontBook for iPad

I have long been a type nut. That has not always been the case, but as the years go on, I find myself in a deeper fascination with the art. I look for anything that will quench my thirst for good typography. Billboards, book covers, … Read More »

Milky Way

To go along with my line of inspirational visuals, I present to you a truly jaw-dropping photograph that was taken in Nepal by photographer Anton Jankovoy. I can’t imagine how surreal it must have been to be hiking in the Himalayas and to look up … Read More »

Easy Branding?

Is there such a thing as easy branding? According to online sources, there is. As I was looking around on Twitter today (yes, that is where I get a good amount of my tech/design news these days), I found a link to a website that … Read More »


When I was young, I really had a hard time concentrating. With impending deadlines, I would postpone longer and longer until I had to perform in what I like to call “last minute panic”. I always seemed to get the job done, but at quite a … Read More »