The Wire » SSeybold The Wire is a collaborative journey detailing both business and personal inspirations that fuel us daily. Wed, 11 Sep 2013 21:19:54 +0000 en-US hourly 1 The History of Typography Mon, 06 May 2013 20:39:51 +0000 Read More »]]> Serif? Sans Serif? Slab? Modern? Transitional? Geometric Sans? Old Style? Pixel Type?

Want to finally know what your Art Director is talking about when he/she go all Type-Nerdy? Check out this stop-motion short explaining a bit of typography history and find out why choosing a font is an art. Go ahead, learn something today.

What is your favorite typeface? Let me know in the comments. My current favorites are serif Adriane and sans serif Gesta.

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If Money Were No Object Thu, 25 Oct 2012 23:47:33 +0000 Read More »]]> Quite an amazing lecture from the late Alan Watts. Ask yourself, what you would be doing with your life if money was no object? Are you doing that right now? If not, aren’t you just wasting your time?

If this video doesn’t move you, there might be something seriously wrong. I’m so blessed that I get to do what I love day in and day out.

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Never Say Never Wed, 05 Sep 2012 19:02:25 +0000 Read More »]]> When someone tells you something is impossible, do you listen? Does your heart listen?

Ignore those people. They are wrong. Always. As they say, “Where there’s a will, there’s a way.” Sue Austin certainly didn’t let others tell her she couldn’t scuba. See her go on a gentle, dream like exploration of an exotic underwater world.

Have you been able to overcome an obstacle that others said was impossible?

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Fearless Fri, 23 Mar 2012 20:17:52 +0000 Read More »]]> I LOVE adrenaline… and so does this girl.

My jaw just about hit the floor when I saw this video. For those of you like me that have been bungee jumping before, you know that it is an experience ripe with excitement, adrenaline, and terror. When I first saw this video, I was not only amazed by the feat but by the sense that she is completely fearless of what she is doing. I’m pretty sure I’d be screaming for my mom to come save me.

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It’s A Major Award! Fri, 23 Mar 2012 20:00:37 +0000 Read More »]]> It’s big. It’s shiny. At SWIRE, it’s always nice to get recognition from those you respect. The Pixel Awards is an annual contest to highlight the best work in the business. We are extremely honored to be the People’s Choice winner in the agency category.

Big thanks to those out there that voted for us daily to help bring the shiny alien home for us. We’re blessed to have such great support.

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Making Future Magic Wed, 14 Mar 2012 18:25:39 +0000 Read More »]]> This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

They use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

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FontBook for iPad Fri, 21 Oct 2011 15:43:10 +0000 Read More »]]> I have long been a type nut. That has not always been the case, but as the years go on, I find myself in a deeper fascination with the art. I look for anything that will quench my thirst for good typography. Billboards, book covers, street signs, business cards, package design, even restaurant menus. I look to all these things for inspirational usage (both positive and negative).

Now I have a whole new arena where I can get lost in my obsession. My iPad. Fontshop recently released a font browser that is so fluid and wonderful, I simply can’t stop playing with it.

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Milky Way Mon, 26 Sep 2011 14:00:00 +0000 Read More »]]> To go along with my line of inspirational visuals, I present to you a truly jaw-dropping photograph that was taken in Nepal by photographer Anton Jankovoy.

I can’t imagine how surreal it must have been to be hiking in the Himalayas and to look up and see such a scene before my eyes. I assume that it would bring me to my knees and cause a flowing of tears. How about you? Does this inspire you? Does this make you want to strap on a backpack and go explore?

Image Courtesy of: Anton Jankovoy
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Easy Branding? Thu, 23 Jun 2011 14:00:19 +0000 Read More »]]> Is there such a thing as easy branding? According to online sources, there is. As I was looking around on Twitter today (yes, that is where I get a good amount of my tech/design news these days), I found a link to a website that creates custom logos for your brand in just a few easy steps. Amazing, right? Yes. Too good to be true? Probably.

Really, I guess if you are a company looking to rebrand itself and your budget is around $20, this is a great option. Please though, if you really want to make a mark and create a true branding experience, find someone to help you through the experience. Call us, email us, whatever it takes. Your brand is worth it.

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Deadlines Fri, 20 May 2011 00:04:54 +0000 Read More »]]> When I was young, I really had a hard time concentrating. With impending deadlines, I would postpone longer and longer until I had to perform in what I like to call “last minute panic”. I always seemed to get the job done, but at quite a large cost. It was a battle. Once I got to college, I attempted the same procrastination that I was accustomed to. I failed. Miserably, did I ever fail. I quickly learned that if I were to succeed, I would have to change my ways and get organized or face living in my parents’ basement for the rest of my life.

Through trial and error, I found a regimen that worked for me. Basically, I found that finishing projects and work early paid HUGE dividends. Not only was I able to avoid the horrible feeling of the last minute panic, I found that I could use the extra time towards the end of a project to fine-tune whatever I was working on and end up with a stellar project.

The battle has not completely been won, however. I still battle procrastination thoughts in my head. I guess it is just part of my DNA. Luckily, my hunger to over-deliver quenches my need to put things off.

Just don’t expect me to take out the trash the first time you ask. For things that I don’t like doing, I still hold true to my procrastination roots.

Do you have procrastination under control? How do you deal with it?

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