The theory that when there’s no more room in hell, the dead will walk the earth was put to the test recently in New York City, thanks to the ongoing feud between AMC and Dish Network.
I don’t seem to be the only one out there wondering why networks and providers can’t find a way to get along. Last time I checked, more and more content is becoming available online, with Netflix, Hulu, Amazon Video and YouTube leading the charge. The confusing thing is that it seems as though providers and networks are oblivious to this fact.
I say this not only because of the ongoing feud between networks and systems, but also because of the lack of unity in the marketing efforts between cable systems and networks. Correct me if I’m wrong, but I can’t imagine that AMC’s zombie stunt in New York City left consumers knocking on Dish Network’s door, pleading for AMC to be reintroduced to the channel lineup.
Maybe it’s time for providers and networks to get on the same page and realize they need each other. Until they do, neither industry will be able to fully capitalize on the fact that consumers still turn to traditional television first for their media content. Still, the season for traditional television is coming to an end, with the next generation of consumers demanding their content be available to them anytime, anywhere. Will providers and systems figure it out before the dead walk the earth? Apparently not in New York City.