Field Notes On Sarcasm.

Sarcasm can be bad. Like when you use it to mask anger about something you really ought to express or confront in a healthy way. (I’m working on it.)

And sarcasm can be good—like how it’s used in this copy from

None of us like to think about catastrophe, but when emergency strikes, will you be prepared? Sure, you have bandages, water, dog food, and duct tape, but in a no-internet situation, how will you blog?

I’m working on that, too. Maybe a new notebook would help.


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