I can almost see my wife’s eyes roll in the back of her head as I start this post. She knows when I’m about to share a new idea even before I do sometimes. She can feel it brewing.
I love thinking up new ideas. Better ways to do things. Problems to solve.
Don’t get me wrong, we wouldn’t have started SWIRE or eGood without some faith and trust in our marriage, but I’m sure I do tire her at other times in just sharing the random ideas I come up with. So, instead of sharing them with her, I’m going to share them with you.
All I ask is that if you take one of my ideas and run with it, let me know. Why? Because I’d love to see them in action.
Business Name: California Fresh or Fresh n’ Fast
Wouldn’t it be great if you could eat out every meal and it would actually be better for you to do so?
How It Works:
That means fresh, natural, organic, locally produced foods. No packaged goods. No processed foods. A menu that changes monthly so the food choices stay fresh as well. Also, it has to be fast but not taste that way. Both hot and cold food options, but keep each month’s choices simple, healthy, and varied enough so you could explore the options numerous times a week without getting bored.
Why It’s Different:
Our healthiest choices include places like Subway, El Pollo Loco, and the Flame Broiler. Other than a couple, small, healthy fast food joints in cities far away, I haven’t seen a model like this. Organic, local, fresh, and a menu that changes each month.
The Brand and the Place:
The key to this concept is an amazing brand design that is shown from the logo to the website to the social presence to the fine details of the interior store design. Impeccably done in every way. The brand is meant to create an entirely new category of dining out.
Business Name: Laundry Me
We all get behind on our laundry. It’s a part of life. The pile grows so high that we get sick to our stomachs just thinking about it. You’re out of underwear and you’d rather buy more than tackle that pile. So, reward yourself with a laundry catch up day.
How It Works:
A trained Laundry Me professional arrives at your home to tackle that heaping pile of madness. Sort, wash, dry, hang, drop items at fave local dry-cleaners, fold and for a little extra, put them away too. Laundry Me team members are expertly trained in laundering, folding and proper care of all types of garments. They’re background checked, probably a local college student, and trained to be friendly, courteous, out-of-the-way, and superbly professional.
Why It’s Different:
Your options now: Do your own crazy laundry catch-up day, pack it up and take it all to a laundromat for quick all-at-once washing, hire a maid, or buy lots of new clothes. This would be the first service that comes to your door, learns your specifics (such as where little Joey’s dino shorts belong), and is affordable. Really, it’s a gift to yourself, your family and your sanity.
The Brand and the Feeling:
Life is overwhelming at times, but when laundry becomes overwhelming, we just can’t handle it. Thus, Laundry Me is the much needed break you so very much deserve. It’s a relief. It’s the number you keep on your fridge, the site you Facebook and tweet your friends about.
That’s all I’ve got today. Well, not really, but that’s all I’m giving today. If you like this post, let me know and I’ll be sure to share more as I love coming up with and sharing ideas.