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The proof’s in the pudding. Always is. With that said, here’s an actionable idea, laid out in full, to help your nonprofit convert college students into reoccurring, lifelong donors. STEP #1: Create a list of highly influential professors favored by students at major colleges and universities … Read More »


New business is warming up.


Several of us on the team have been spending time with some new friends in Vermont over the past few weeks. More on that soon. For now, I can at least report that the place is COLD, but the hearts are warm, and the work … Read More »


Note to the Reader: If you’re a cable marketer reading this and find yourself a bit heated at the end of this post, know this… So are we. We’re in it with you, and we want to help. What’s a Cord Skipper? My generation is the … Read More »


Big, Bold, Beautiful Pictures


You hear it all the time. “Content is King.” For the most part, that’s true. What you say, how you say it, and how often you publish it matters. But let’s not forget the picture. That’s content too. In this case, it’s pretty mesmerizing content. … Read More »

AJosey Author: AJosey
2 Comments

Summer Reading Lists. Why Wait?


A while back, some friends were talking about their favorite shows and movies. When it came to me, I said, “I’m reading Gone With The Wind.” General awkwardness ensued until someone finally broke the silence by asking, “Isn’t that more than a thousand pages?” Then … Read More »


3 Reasons You Need To Disconnect


We hurt ourselves in this hyper-connected world. The constant consumption of information not only affects us mentally, but physically. Facebook updates, tweets, Angry Birds, work, people, technology and more, hold us back from achieving our full potential. It’s the difference between good and great. It’s … Read More »


Staying positive when circumstances aren’t is one of the hardest things to do. For some of us, it’s hard even when everything is going great. It’s one thing I love about Phineas and Ferb. (Pardon my frame of reference. I have an 11-year-old.) Phineas is … Read More »

AJosey Author: AJosey
7 Comments

Every once in awhile, you meet a big shot who doesn’t act like a big shot. On the contrary, they give you their undivided attention and take the time to teach you, and be taught by you. Back in October, I had the chance to … Read More »


Create Dangerously


Danger is good. Think about what recent commercials, billboards, or viral ads stick out in your mind? Sit back and ponder what they all have in common… Here’s my guess: The ads that you remember are either incredibly unique/innovative or terribly bad (maybe so bad … Read More »

BHeal Author: BHeal
1 Comment

I am a cable customer. Simply put, every Sunday morning I have to sit through a series of DirecTV commercials that relentlessly and unapologetically bash cable… Here’s a fun one for you. And another. And one more. Fact is, they’re working. Don’t believe me? Here … Read More »