Success


Success, as defined by John Wooden is “peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to do your best to become the best that you are capable of becoming.”  It’s hard to believe there are many other places of business quite as successful both professionally and culturally as SWIRE.  On a daily basis at 440 East Route 66 you can find a silver lab who jumps like a kangaroo, a salesman who refers to himself as “Hunter” for motivation, official cross fit workouts in the break room, a General Manager named Sven who speaks German and an office full of people who are passionate about living, in addition to their work.  Talk about an endless supply of @goswire Instagram material!

In the midst of all this, along with client projects, meetings, design time, campaigns, phone calls and emails, SWIRE has truly pursued and succeeded in the world of advertising.  By taking pride in what we work on, whom we work for and pursuing personal health as a team just as much as our current work, SWIRE has managed to find success.  At times, success does not come easy, but it is often found through the tough conversations and seasons of perseverance that are guaranteed to come when pursuing a dream or our hearts passion.

As SWIRE continues to dive deeper into other areas of passion, from social good to athletics and customer life cycle management, I’m sure we will continue to find success simply because we’re committed to the process.  Sometimes to know where you’re headed, it’s important to sit back and reflect on how far you’ve come.

With one hell of a good attitude,
Keith Holmes


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  • Sven Simon

    This is my favorite part: “Sometimes to know where you’re headed, it’s important to sit back and reflect on how far you’ve come.” Love it!