Category Archives: Creative

Create Dangerously

Danger is good. Think about what recent commercials, billboards, or viral ads stick out in your mind? Sit back and ponder what they all have in common… Here’s my guess: The ads that you remember are either incredibly unique/innovative or terribly bad (maybe so bad … Read More »

BHeal Author: BHeal
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The Purpose-Driven Doodle

Of all the things I could confess, this is not the worst: I doodle. The doodle above is one of my standard go-to creations. I call it, “Nervous Guy Screaming.”  He makes regular appearances in my notebook and on the occasional napkin.  We recently got caught in … Read More »

I went to Norway last summer, and saw these ads in bus shelters all over Oslo. Passing through various parts of the city on Oslo’s extensive public transportation system, these headline-driven ads were hard to miss. But if, like me, you didn’t know that Oslo … Read More »

AJosey Author: AJosey
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Pushing the threshold of creative genius starts with changing the expected perspective. So, you want to be different, unique, intriguing? You want people to walk away having burned an unwavering impression on their brain? Here are four ideas to help you generate a new, unexpected perspective … Read More »

It’s A Major Award!

It’s big. It’s shiny. At SWIRE, it’s always nice to get recognition from those you respect. The Pixel Awards is an annual contest to highlight the best work in the business. We are extremely honored to be the People’s Choice winner in the agency category. … Read More »

Making Future Magic

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world. They use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they play movies on the surface of the … Read More »

Field Notes On Sarcasm.

Sarcasm can be bad. Like when you use it to mask anger about something you really ought to express or confront in a healthy way. (I’m working on it.) And sarcasm can be good—like how it’s used in this copy from None of us … Read More »

2012: The Year of the Photo

Social media is just plain oversaturated. Some networks are almost impossible to cut through now because of all the clutter. I don’t have a hope of reading everything the people I follow on Twitter say each day, and at the same time I’m not sure … Read More »

Dustin Author: Dustin

Cats Are the Future

Advertising is dynamic. As creatives, we are constantly looking for new and exciting ways to deliver information. Every now and then you strike gold, and you ride that gravy train for as far as it will take you. It takes vision. It takes strong leadership. … Read More »

Jack Daniel’s Does Letterpress

This video is AMAZING. Why? Because it’s a combination of great design, great craftsmanship, and great detail. The best part of the whole video is the explanation for choosing Yee-Haw Industries at the very beginning—”Because like Jack Daniel’s, Yee-Haw makes things the way they think … Read More »