Category Archives: Inspiration

We’ve been spending some time in beautiful Vermont over the past few months, talking with a school where we’re helping develop the brand identity. One of the key facts we discovered from staff and faculty about their students was really interesting. “Many of our students … Read More »

AJosey Author: AJosey
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Tried something new lately?


I recently received a great compliment. “I like the way you’re always up for trying something new,” a coworker said when I agreed to participate in the agency pull-up challenge. So far, I’ve done one. But I feel great. Mainly because I don’t consider myself … Read More »

AJosey Author: AJosey
2 Comments

Summer Reading Lists. Why Wait?


A while back, some friends were talking about their favorite shows and movies. When it came to me, I said, “I’m reading Gone With The Wind.” General awkwardness ensued until someone finally broke the silence by asking, “Isn’t that more than a thousand pages?” Then … Read More »


Staying positive when circumstances aren’t is one of the hardest things to do. For some of us, it’s hard even when everything is going great. It’s one thing I love about Phineas and Ferb. (Pardon my frame of reference. I have an 11-year-old.) Phineas is … Read More »

AJosey Author: AJosey
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What’s in a hug, really? We are hugged as babies, hug every one we meet as toddlers, and are forced to hug distant relatives as adolescents. A hug can be a greeting, a show of affection, a celebration. A hug comforts when there are just … Read More »


It’s not what I’m most proud of, but I’ll admit it. I’m a nice guy. I’ve always kind of suspected it, certainly strived towards it, fell short of it frequently, but overall, that’s the general consensus. Surprisingly, some people I’ve known have seen it as … Read More »

AJosey Author: AJosey
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The Purpose-Driven Doodle


Of all the things I could confess, this is not the worst: I doodle. The doodle above is one of my standard go-to creations. I call it, “Nervous Guy Screaming.”  He makes regular appearances in my notebook and on the occasional napkin.  We recently got caught in … Read More »


Actually Give a Rip


Seven months ago I called a contact for the first time. Having studied nonverbal communication and voice tonality, I immediately recognized the contact’s receptionist was burdened with something heavy on her spirit. Putting my goals aside, I learned her sister was diagnosed with cancer the … Read More »


Riding With Zig


One of the things I love about SWIRE is their flexibility in allowing me to work one day a week from home. It helps offset my hour-long commute. The other thing that helps offset the commute is a good audio book. I only recently discovered … Read More »

AJosey Author: AJosey
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A working mom, trying to make it work.


It has been nearly two years since I began working at SWIRE. Shortly thereafter, Zack mentioned that he’d love for me to contribute to the blog. I’ve had every intention of doing so, but one thing or another always got in the way. Usually it … Read More »