Category Archives: Telecommunications

Here’s a look at some of the hottest content on Cable TV. (Listed by network in alphabetical order.) How are you marketing it successfully to subscribers? Here are a few thoughts: How about hosting a trivia sweepstakes using social media? Or building a microsite for … Read More »

Note to the Reader: If you’re a cable marketer reading this and find yourself a bit heated at the end of this post, know this… So are we. We’re in it with you, and we want to help. What’s a Cord Skipper? My generation is the … Read More »

Every once in awhile, you meet a big shot who doesn’t act like a big shot. On the contrary, they give you their undivided attention and take the time to teach you, and be taught by you. Back in October, I had the chance to … Read More »

I am a cable customer. Simply put, every Sunday morning I have to sit through a series of DirecTV commercials that relentlessly and unapologetically bash cable… Here’s a fun one for you. And another. And one more. Fact is, they’re working. Don’t believe me? Here … Read More »

The cable industry has been losing subscribers for various reasons. To fight back and retain a few particular customer segments, MSOs (Multi System Operators) have been experimenting with low-cost programming packages.  And they are now rolling out these packages beyond their local beta markets and … Read More »

SSimon Author: SSimon

Can’t We All Just Get Along?

The theory that when there’s no more room in hell, the dead will walk the earth was put to the test recently in New York City, thanks to the ongoing feud between AMC and Dish Network. I don’t seem to be the only one out … Read More »

Great Partners, Great Success

At SWIRE, we get the privilege of working with some amazing partners, working as team to go beyond what’s expected. As a result, we get to do some fairly remarkable campaigns. Last year, we were thankful to win 3 Mark Awards. This year, we’re simply … Read More »

Dustin Author: Dustin

3D – No Glasses

Working with cable and TV networks, I’m well-aware of the growing presence of 3D. This guy came up with a way to watch in 3D WITHOUT glasses. Really cool idea, but I would NEVER do this.